Toptal博客

The Toptal博客 is the top hub for 开发人员, 设计师, 金融专家, 高管, 和企业家, featuring key technology updates, 教程, 自由职业者的资源, 以及管理见解.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge博客

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IT Integration in Mergers and Acquisitions: Structuring Synergy

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

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约翰年代. 床铺

约翰年代. 床铺

John is a finance and technology leader with deep expertise in enterprise architecture and business strategy. With a unique blend of IT and business knowledge, he has successfully developed digital transformation initiatives across diverse industries. John has a master’s degree in mathematics and computer science, and an MBA from The Trinity College and University.

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

9分钟阅读继续阅读
杰克麦道夫

杰克麦道夫

Jake is a full-stack growth marketer with expertise in paid social, 付费搜索, 搜索引擎优化, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, 密封, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Increase Developer 产品ivity with Generative AI: Tips From Leading Software Engineers

Generative AI is revolutionizing how software 开发人员 write code. 在本文中, three Toptal 开发人员 share how they’re using Gen AI in their daily work and offer actionable advice for others who want to utilize this nascent technology.

13分钟阅读继续阅读
山姆梧桐

山姆梧桐

山姆梧桐 is a Senior Editor of 工程 at Toptal and an open-source web developer. He has more than a decade of experience as a writer and editor across several industries, and has worked with international tech startups and digital product agencies to provide software documentation, 教育资源, and multimedia marketing content.

Transforming Engagement: How Top Brands Are Using Augmented Reality (AR) 市场营销 Techniques

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

6分钟阅读继续阅读
加布里埃尔Ignacio

加布里埃尔Ignacio

Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, 花旗银行, and Royal Bank of Canada, where he was Head of Crypto Assets, 数字资产, 和人工智能产品. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.

Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta

设计ing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.

8分钟阅读继续阅读
杰克麦道夫

杰克麦道夫

Jake is a full-stack growth marketer with expertise in paid social, 付费搜索, 搜索引擎优化, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, 密封, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Bootstrapping Your New Venture: The Case for Going Back to Basics

创办一家新企业? Quickly and inexpensively validate your idea and focus on product-market fit before investing precious capital into your business.

7分钟阅读继续阅读
巴蒂尔斯塔福德

巴蒂尔斯塔福德

Shane is a seasoned management consultant previously with Accenture’s CFO and Enterprise Value practice. He has advised a wide range of clients, 包括一家大银行, a large consumer goods business, and a global 汽车 parts distributor.

How to Create an 搜索引擎优化 Keyword Strategy With Color-coded Priorities

Despite the importance of selecting 搜索引擎优化 keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, 反向链接活动, 付费广告.

13分钟阅读继续阅读
罗伯特·富兰克林

罗伯特·富兰克林

Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, 汽车, 教育, 科技行业, and he has led marketing campaigns and projects across global markets.

Digital Advertising for Small Businesses: A 6-Step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14分钟阅读继续阅读
爱丽儿莫顿

爱丽儿莫顿

Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.

Powerful Conversations: How 项目经理 Can Transform Teams Through Strategic Questions

Posing good questions is a vital project management skill that impacts team trust, 自我效能感, 和生产力. Follow this guide to learn 最佳实践 and questions for specific audiences.

9分钟阅读继续阅读
Mădă莉娜Marincaș

Mădă莉娜Marincaș

Mădălina is a project manager and management consultant with a unique mix of technical and business psychology expertise. She has degrees in both psychology and computer science and spent five years rolling out complex applications at Flutter Entertainment. She also managed end-to-end projects at Global App Testing, a software QA company serving companies like Google and Microsoft.

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